When $20 can make the difference whether you get a booking or not, it makes sense that carriers try to keep their rates secret from their competitors so they can win more jobs.
However, how they go about it hasn’t kept up with the times and might actually be counter-productive at winning new business as the industry becomes more automated.
The old fashioned way is to send brokers, forwarders and 3PL’s your rate sheet. Those rate sheets get forwarded to their ops staff or put in 3-ring binders along with your competitor’s sheets.
There’s no telling where your rate sheets will go.
Over time, the rates get old, the sheets get lost, or coffee spilled on them and thrown away. Any attempt to use your tariffs turn into calls and emails your staff have to reply to even if they have the rate sheets they’ll probably have to call to check your FSC!!
The modern and secure way to share rates with your customers is to participate in an automated rate quoting system (similar to the online airfare quoting system that you may have used on your last vacation.)
Your customers can see your most up-to-date and accurate drayage rates quickly without having to contact you to validate tariffs. Better yet, your quotes will automatically present to customers on every port you serve so you won’t be forgotten. You’ll earn more business without having a ton of email to deal with.
The DrayMaster system is the industry leader. DrayMaster is not a broker or a competitive carrier. When you participate in the DrayMaster system you are part of a community of brokers, forwarders, 3PLs and carriers that are doing business together in a more efficient, modern way. YOU have full control of your rates and fees.
More importantly, with DrayMaster’s security, no competitors can see your drayage rates, ever. Only verified customers and new customers that you approve can see your rates. (DrayMaster is a great place to find new customers too.). YOU control who has access and a complete record of when quotes are run and by who.
Here’s a short video that shows how DrayMaster works for carriers.
Don’t be stuck in the past, wondering why your business is dwindling as more and more as the industry moves to automation. A flimsy piece of paper can’t keep up with our fast-changing industry. Subscribe to DrayMaster to keep your rates secure and your company thriving.
Visit us at www.DrayMaster.com to learn how DrayMaster can bring your business into the modern era.