Need to have a difficult talk about raising rates?
The best way to deliver any news, especially about rate adjustments, is to accentuate the value of the products and services being offered.
This is known as building value in your messaging. And value is more than simply price.
Consider your company’s performance capabilities:
When expressing drayage rates, include details about the value in these services and what they mean to the customer. Don’t assume the customer knows–tell them.
For example, DrayMaster offers time saving tools with its drayage rate management system to create value:
What does the customer get for their loyalty?
Following these simple tips in your communications will increase customer loyalty.